Sources

Sources shows how people arrive at your site, from the broad channel down to the exact campaign. Everything here respects the shared date range and filters.

What you see

Four cards:

• Channels - top 10, the high-level bucket each visit is grouped into.
• Referrers - top 20, the sites that linked to you.
• UTM Sources - top 20, the utm_source values on your inbound links.
• UTM Campaigns - top 20, the utm_campaign values on your inbound links.

What you can do

• Click any row to filter the dashboard to that channel, referrer, or UTM value.
• Combine with a comparison to see which channels are growing.

How channels are classified

Every visit is sorted into exactly one of six channels. WebSight checks in priority order and stops at the first match:

1. Paid - a paid medium (cpc, ppc, display, affiliate, and similar) or a click id such as gclid, fbclid, msclkid, ttclid, twclid, or li_fat_id.
2. Email - an email medium, an email source, or a webmail referrer domain.
3. Social - a social medium or a known social domain (Facebook, X, LinkedIn, Reddit, Hacker News, Bluesky, and others).
4. Organic Search - a known search domain (Google, Bing, DuckDuckGo, and others).
5. Referral - any other referring site. UTM tags with no referrer also land here.
6. Direct - no referrer and no campaign tags at all.

A self-referral, where the referrer is one of your own domains, counts as Direct rather than Referral.

UTM tracking

WebSight keeps only a small allowlist of query parameters and strips the rest for privacy. The parameters retained are utm_source, utm_medium, utm_campaign, utm_term, utm_content, ref, and source. Anything else in the URL is dropped before storage.

For example, this inbound link:

https://yourdomain.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=launch&session=abc123

is stored as utm_source=newsletter, utm_medium=email, utm_campaign=launch, and the session=abc123 parameter is discarded.