Overview
Your site's key metrics, trends, and top breakdowns at a glance.
Overview is the home screen for a site. It puts your headline metrics, a trend chart, and your top breakdowns on one page, all responding to the shared date range and filters.
What you see
Six metric cards run across the top. Each definition follows the counting rules described in how counting works.
| Card | What it counts |
|---|---|
| Unique Visitors | Distinct visitors over the range. |
| Sessions | Visits, grouped by a 30-minute inactivity window. |
| Page Views | Total pageview events. |
| Views/Session | Page views divided by sessions. |
| Bounce Rate | Share of sessions with one pageview or fewer. |
| Avg. Duration | Average time from a session's first event to its last. |
Below the cards is a timeseries chart. When a comparison is on, the comparison window is drawn as an overlay and each card shows its delta.
Four tabbed breakdown cards show the top 8 rows each:
- Pages - Top, Entry, Exit
- Sources - Channels, Referrers, Campaigns
- Locations - Countries, Regions, Cities
- Devices - Browser, OS, Device
Members also see a Custom Events card and a Goals summary card. These are hidden on public shares by default.
What you can do
- Click Visitors, Sessions, or Page Views on their cards to switch which series the chart plots.
- Switch tabs on any breakdown card to change the dimension.
- Click any breakdown row to add it as a filter (see click to filter). The whole page narrows, and you can drill again from there.
- Jump to a full screen for any breakdown: Pages, Sources, Audience.
Getting started checklist
Until a site has recorded at least 50 events, a getting-started checklist sits on Overview: install the snippet, record a first pageview, send a first custom event, and set a first goal. It hides itself automatically once the site passes 50 events, so an established site never sees it.