Profiles
Lifetime activity per visitor or identified user.
Profiles gives you one lifetime record per identity: every session and event tied to a single person, rather than a windowed aggregate.
Before you start
Profiles is locked in stateless mode. A lifetime record needs a stable identity, and stateless visitor ids reset daily. Switch the site to persistent mode or call identify() to unlock it.
What you see
There is one profile per identity: the user id you set with identify() when the visitor is identified, otherwise the persistent visitor id. Each profile summarizes:
- Sessions and pageviews.
- First seen and last seen.
- Top country and device.
- Any traits passed to
identify().
Search by id to jump to a specific person. The list shows up to 100 profiles.
Profile detail
Open a profile to see its full session history. Each session expands in a drawer with its event timeline, and a per-event-name frequency shows which actions this person takes most.
Deleting a visitor
Deleting a visitor is a permanent, GDPR-style erasure. It removes every event, session, and profile row tied to that identity, with no recovery. Only the site owner can do this.