Goals

A goal turns a pageview or a custom event into a conversion you can track over time, attach a value to, and use as a funnel step.

Create a goal

Every goal needs a name (up to 120 characters) and one of two kinds:

• Page view goal matches a path. Choose how it matches: is exactly, contains, or matches wildcard using * (for example /blog/*).
• Custom event goal matches an event name, with optional property conditions using is, is not, or contains.

You can attach an optional value per conversion, a currency amount. The goal's total Value is unique converters multiplied by that value.

While you edit, a live preview tells you how the goal would perform: "would have matched N events from M visitors in the last 7 days". If your site has no goals yet, WebSight offers starter templates (a Newsletter signup event, a Purchase page, a Signed up event) to fill in the dialog.

Reading the list

Each goal is a row with a sparkline plus three numbers:

Edit and Archive appear on hover. Archiving is a soft delete: the goal stops counting but its history is not destroyed.

Goal detail

Click a goal to open its detail page:

• Tiles for Conversions, Unique converters, Conversion rate, and Value.
• A conversion trend over time.
• Top countries and referrers of the visitors who converted.
• The recent converting sessions, so you can inspect the real journeys behind the number.